Mission
Give revenue teams one place to run the full sales cycle — pipeline, collaboration, finance, and AI built together, not stitched from a dozen vendors.
About Salestrics
Built by operators who got tired of the tab sprawl
Salestrics is an AI-native revenue workspace — CRM, docs, finance, analytics, and AI on one platform. We started in a classroom and shipped a company.
Vision
A world where sales teams spend their time closing deals and serving customers — not fighting their software.
Our story
Salestrics began in August 2025 as a capstone project — a proof that a sales team shouldn’t need Salesforce, Google Workspace, Notion, and a separate AI tool just to get through a quarter. What started as coursework turned into something we couldn’t put down.
We kept building. The capstone became a product. The product became Salestrics.
In June 2026, we formally established Salestrics Inc. in Maryville, Tennessee — founded by Austin Buhl, 28, who has spent a decade in operational leadership and lived the CRM pain firsthand.
We launched publicly that same month. When launch day hit problems, we wrote about them on the blog. That’s still how we operate — ship, learn, fix, and tell you what happened.
Founder
Austin Buhl
President & CEO · Chief Product Architect
Austin is a native of Maryville, Tennessee with more than ten years of operational leadership experience. Before Salestrics, he worked hands-on with CRM platforms including Salesforce, HubSpot, and Monday — and saw the same pattern everywhere: great tools in isolation, chaos when you try to run revenue from all of them at once.
He founded Salestrics first as a school project, then as a company — building the product he wished existed when he was the one responsible for pipeline, handoffs, and hitting the number.
Team
Savannah Shropshire
Business Manager
Savannah is Austin’s wife and Salestrics’ Business Manager. She’s a graduate of Western Governors University and stays hands-on with pricing and planning — seat economics, plan structure, and the financial side of turning a capstone project into a company.
Jake Buhl
Operations Specialist
Jake is the first point of contact when customers need help — workspace questions, troubleshooting, and getting the most out of the platform. Reach him through support during business hours.