Fun Fact: Before I Founded Salestrics, I Wrote a Novel

I don’t bring this up in every investor deck. It is not on the roadmap slide. But when people ask what I did before I was obsessed with unified record graphs and revenue workspaces, the honest answer is: I spent a lot of late nights building a completely different kind of world.

Nightwave: Book One of The Ilioneus Chronicles published in December 2022. Kindle and paperback. My name on the cover. No co-author. No ghostwriter. Just me, a outline that would not leave me alone, and the stubborn belief that Sarah Brincenn deserved a proper ending.

What the book is actually about

If you want the elevator pitch without spoiling the arc: Sarah Brincenn has always lived for survival. She is on the hunt of a lifetime — treasure, riches, the usual fantasy stakes — when she finds something stranger than gold: a sword possessed by the spirits of the late Satarian Gods.

That discovery kicks off a journey that is less about loot and more about who Sarah was before anyone called her Nightwave, and how far someone will go to outrun a past while fighting for a future that might actually be worth keeping.

“I’m done with the deals. The part of me that was known as Nightwave… is dead.” — Sarah Brincenn

I tagged the Amazon listing as a thrilling fantasy adventure. That is fair. It is also a book about endurance — which, in hindsight, might explain more about Salestrics than any product screenshot ever will.

Why I am telling you this now

Founders are allowed to have a life before the cap table. I spent years in sales, operations, and customer support. I studied business and software engineering. I built drone software that turned into AgrovuxOS and eventually became the platform you know as Salestrics. And in the middle of all that, I wrote fiction because I needed a place where the rules were mine to define.

Writing a novel taught me things no sprint retrospective ever could:

• World-building is systems thinking. If your magic has no rules, your climax has no stakes. Software is the same — if your data model is vibes, your AI will hallucinate with confidence.
• Characters need motivation, not features. Sarah does not move because the plot demands it. She moves because survival and identity pull her in opposite directions. Users do not adopt tools because of bullet lists. They adopt because the tool respects how they already work.
• Finishing matters. Anyone can start a fantasy epic. Shipping Book One — editing, cover, ISBN headaches, hitting publish — is the part that separates intent from artifact.

I think about that last one a lot when we talk about the Salestrics platform being Live — not a deck, not a demo, not a forever-beta promise. Nightwave was my proof to myself that I could ship something complete. Salestrics is the same instinct aimed at a problem I watched break teams for seven years.

If you read it, let me know

I will not pretend the novel is secretly a CRM allegory. It is not. There are gods, swords, and deals Sarah wishes she could undo. But if you are curious about the person behind the product — the one who still cares about internal logic, earned endings, and characters (or customers) who feel real — Nightwave is the most honest introduction I can offer.

Grab it on Amazon: Nightwave: Book One of The Ilioneus Chronicles. Kindle or paperback. Read it on a flight. Tell me what you think — I mean that. Founders rarely get fan mail for their fiction.

And if fantasy is not your genre, that is fine too. The day job is still building an AI-native revenue workspace so startups stop losing deals to fragmented tools. You can explore that on the platform overview or read the longer founder story.

Either way — thanks for reading. Sarah’s story is finished. Salestrics’s is just getting started.